Teenagers may not know the name Kevin Mayer, but he’s about to play an outsize role in their lives.
年輕人可能沒聽過Kevin Mayer這個名字,但他將對年輕人的生活產生巨大影響。

The longtime veteran of the Walt Disney Company just became the CEO of TikTok. In doing so, Mayer will take the reins of an app whose bedazzling hold over Gen Z has made it one of the most influential, albeit controversial, platforms of the COVID-19 era.
這位迪士尼公司經驗豐富的高層剛剛成為了抖音的首席執行官。也就是說,Mayer將負責管理這款應用,它牢牢抓住了Gen Z人群,雖然飽受爭議,但已經成為新冠疫情期間最具影響力的平臺之一。

Mayer has been with Disney since the early 1990s—minus a stint as the CEO of Playboy.com and other ventures—and he’s helped shepherd along the acquisition of some of its most consequential brands, including Pixar, Marvel, and Lucasfilm.

More recently he’s become known for his pivotal role in the launch of the all-important Disney Plus streaming service. Mayer was thought to be among the most obvious potential successors to outgoing CEO Bob Iger, but he was passed over for Bob Chapek, who ran Disney’s theme parks unit.
最近他的知名度來自在推出最重要的迪士尼Plus流媒體服務中所起到的關鍵作用。Mayer被公認為最有可能接替即將卸任的首席執行官羅伯特·艾格的人,但卻被管理迪士尼主題公園部門的Bob Chapek排擠。

Mayer’s departure from Disney may not be a surprise, but his move to TikTok is unexpected. The app, owned by China-based ByteDance, is at a crucial moment in its short history—seeing enormous growth during the pandemic lockdowns but facing increasing criticism over its data-collection practices, particularly as they relate to its young users. As it rises in influence, the company will surely face a growing drumbeat of intense media and regulatory scrutiny.

In contrast, Disney has never been more vulnerable, with the coronavirus pandemic having ravaged nearly all of its core business units, from the shuttering of theme parks and movie theaters to ongoing interruptions to its production schedules. Mayer, whatever else is motivating the move, is jumping ship at an opportune time.

According to The New York Times, Mayer will be replaced by Rebecca Campbell, a rising star at the company who most recently served as president of Disneyland.
據《紐約時報》報道,Rebecca Campbell 將接替Mayer,她是迪士尼的后起之秀,最近擔任迪士尼公司主席一職。